Animal Aid : 30 years of campaigning for cruelty-free living

Iain Green

Iain Green

Twenty or so years ago, I was 15 and passionate about fighting cruelty to animals. I saw an advert in a magazine, sent off for an information pack and joined Animal Aid. This simple action has had the most profound impact on my life.

Inspired by horrific images of the LD50 and Draize Eye Tests, I researched and printed the first Cruelty-Free Cosmetics catalogue. The following year I helped Animal Aid produce an updated version. At about the same time the Living Without Cruelty campaign was born – a philosophy that embodied much of what I believed in.

Five years later, I joined the staff and spent seven years working with a superb team. I am proud of what Animal Aid has achieved and how it has maintained its peaceful yet uncompromising approach. It has avoided the pitfalls of obsessive celebrity endorsements and corporate link-ups.

I left Animal Aid in 1997 to pursue a long-held dream to work as a wildlife photographer/author. But I am still just as passionate about human rights, animal rights and conservation and my beliefs are still best summed up by Animal Aid’s Living Without Cruelty philosophy. The slogan may be old, but I believe that the message is key to a sustainable future.

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